Independent Google, Meta & LinkedIn ads consultant · Not an agency

Most ad accounts don't need more budget. They need someone to tell them the truth.

I'm Artur MacLellan. I work with ecommerce, lead-generation and B2B companies. In one 30-minute call I'll tell you whether Google, Meta or LinkedIn ads can grow your business profitably. If they can't, I'll say so.

Book the 30-minute call →
Artur MacLellan
Not an agency. Just me.You talk to the person doing the work.
RReality checkYour dashboard
The problem

Your dashboard says ROAS is up. Your bank account disagrees.

Google, Meta and LinkedIn grade their own homework. They count sales from people who already knew you, people who clicked your branded ad on the way to your site, and people who'd have bought anyway.

How most agencies & media buyers measure
Clicks, CTR & CPCGoogle Ads · Meta Ads Manager · LinkedIn Campaign Manager
Platform "conversions" & ROASCounted by the platform, about itself
Most reports stop here
How I measure
Leads & orders in your CRM or storeHubSpot, Salesforce, Shopify, your backend
Qualified leads & closed dealsMatched back to the campaign and keyword
Revenue & marginWhat actually reached the bank
GThe gapWhy it stays hidden
Why it stays hidden

Most reports repeat the platform.

Agencies send you those numbers because they look good. Meanwhile your cost per new customer climbs, and nobody can explain why revenue is flat.

"ROAS up 18% this month"BRANDED
"Conversions at an all-time high"RETURNING BUYERS
"Apply all recommendations"MORE SPEND
New-customer revenueNOT IN THE REPORT
PThe planWhat I do instead
What I do instead

Start with the bank account, then fix the ads.

Every account I take on is measured against real sales first, before a single bid changes.

  • Tracking checked against your store, CRM or bank data
  • Spend moved away from people who'd buy anyway
  • Monthly reports in new-customer revenue and margin
SAMPLE REPORT · DTC CLIENT · PERIOD 3
Ad spend$3,991
Store sales (not platform conversions)$13,672
Return on ad spend3.42x
What I'd change nextwritten in plain English
✓ProofReal results
What that looks like

Measured in your store and CRM, not in the ad platform.

Ecommerce, lead generation and B2B, from clients' own store, CRM and ad-account exports.

Ecommerce
$12K → $196Kmonthly revenue on the same $8K ad spendMattress retailer, Canada · Google Ads
0.26x → 3.42xreturn on ad spend in three periodsDTC ecommerce brand · Google Ads
$29K → $182Kmonthly store sales, Nov 2023 to Mar 2024U.S. reseller · Google Ads
Lead generation
$120–250 → $47cost per lead in six daysRegional cleaning company · Google Ads
191 → 646leads a week with 22% more spendLanguage-learning company · Meta Ads
1 → 5+new customers a day, same budgetService business · Google Ads
B2B · LinkedIn Ads
1 lead → 4 leads4x the leads of all of 2024 in the first quarter of 2025, on 23% of the spend (CA$63K vs CA$271K)Enterprise industrial manufacturer, $100K–$500K orders · LinkedIn Ads
The call

Three things I'll tell you in 30 minutes.

For ecommerce, lead-generation and B2B companies spending $5K–$100K a month on Google, Meta or LinkedIn.

1

How much of your growth is real

How many of your conversions came from customers you already had, and what your ads actually cost per new customer.

2

What I'd turn off first

The campaigns and search terms spending money without bringing in anyone new. Most accounts have a few.

3

Whether I'm the right fit

If your problem is the offer, the site or the margins, more ad management won't fix it, and I'll tell you that.

Artur MacLellan
Who does the work

One person. No handoffs.

Real Growth Partner is me. I build the campaigns, write the ads, read the search terms and send the reports. I've run paid ads for 10 years on Google and Meta, and on LinkedIn for B2B clients.

I'm not an agency. I don't outsource, subcontract or white-label any of the work. I've also owned and run businesses myself, so I read ad spend the way an owner does.

"I'm brutally honest, and I take full ownership."

Questions

What careful buyers ask first.

Are you an agency?

No. Real Growth Partner is me, Artur MacLellan. I do the strategy, the builds, the ad copy and the reporting myself.

How long have you been doing this?

I officially started Real Growth Partner in 2023, but I've worked in this field as a solo freelancer for 10 years.

Who owns the ad account?

You do, always. I work inside your accounts with access you grant and can take back at any time.

Next step

Thirty minutes. A straight answer.

Bring your ad account and your real sales numbers. You'll leave knowing what's working, what isn't, and what I'd do next, whether or not you hire me.

I read every request myself. Nothing you share is sold or passed on.

Book the 30-minute call →